Meet Lucy
Found beside a Maui road as a newborn—now safe enough to sleep deeply.
ANIMALS ARE AT THE HEART OF MY STORY
Meet My Rescue Family
Every Purchase Helps Care for the Animals
Meet the rescued dogs, goats and other animals who share my home—and shop IAMMAUI® and IYKYK designs that help support their food, veterinary care, safe housing and daily needs.
Why the store exists
A Home, a Family and a Continuing Commitment
Animals have always been the draw. They’re not props. They’re family.
Every purchase helps me meet the real, ongoing costs of caring for them.
Daily FoodMeals, hay, treats and species-appropriate nutrition.
Veterinary CareCheckups, treatment, medicine and urgent needs.
Safe HousingSecure, clean spaces where animals can recover and thrive.
Rescue & RehomingPractical help when an animal needs safety or a suitable new home.
Meet the family
The Real Characters in This Story
Every animal arrives with a history. Each one has their own personality. Their stories—and the day-to-day reality of caring for them—are what I’ll share here.
Meet Blu & Bogey
Two rescue dogs, two second chances — and a whole lot of combined energy.
Meet Heidi
She walked into a stranger’s garage and asked for help. At least, that’s how it looked.
Shop with purpose
Wear the Story. Help Support Their Care.
Explore IAMMAUI® and IYKYK 20°N 156°W apparel, hats, mugs and more. Your purchase helps me continue the daily work behind every photograph and every animal update.
VISIT THE SHOP
My transparency commitment
What “Helping the Animals” Means
I want you to understand what purchases help make possible without vague claims or promises I cannot responsibly keep.
- Store revenue first covers the direct costs of products, processing, fulfillment, returns and necessary store operations.
- Purchases help support animal food, veterinary needs, housing, rescue and rehoming assistance.
- Needs and expenses vary from month to month and from animal to animal.
- I will share stories and updates so you can see the lives behind the mission.
The Harry Donenfeld Shop is a business, not a charitable organization. Purchases are not tax-deductible charitable donations.
SEE WHAT’S IN THE SHOP
The caretaker and storyteller
My Story Continues Through Theirs
I’m a Maui resident, producer, photographer, adventurer and former Maui County Film Commissioner. My life has moved through comic-book history, underwater exploration, television production and community service.
After competing in Next Runway Star at age 60, my focus returns to the family that inspired the campaign: the animals who depend on me every day.
READ THE COMPETITION CHAPTERFollow Our Lives
Get the animal updates — and 15% off
Rescues, recoveries, daily routines and inevitable mischief from Harry's home on Maui. Join the email list for a short note every few weeks — your first one comes with a 15% welcome code for the shop.
No spam. Just the animals and the occasional new design. Unsubscribe anytime.
Harry Donenfeld • Maui, Hawaiʻi • Caring for animals and sharing their stories
