I’m Harry Donenfeld, and I live on Maui with a small, opinionated family of rescued animals. The IAMMAUI® shop exists to help support them — every sale helps feed and care for the crew you’ll meet below.
Heidi — the rescue goat who started it all
Heidi is a rescue goat, and she’s the face behind the IAMMAUI® logo. If you’ve seen the Da GOAT mug, that’s her. She’s stubborn, gentle, and impossible to ignore — the reason this whole project exists. Every design carries a little of her spirit.
Theodorable the Great & Lucy — the goats
Theodorable the Great (who answers to Teddy from time to time) and Lucy round out the goat crew. Big personalities, a shared talent for getting into things they shouldn’t, and a knack for keeping life on the farm interesting.
Blu & Bogey — the dogs
Blu and Bogey keep watch over the whole operation — goats included. Loyal, energetic, and usually first to the gate when someone pulls up.
Winter — the cat
Every farm needs a cat with an air of quiet authority, and Winter fills the role perfectly.
In memory
Birdie and Hoku are no longer with us, but they’re part of this farm’s story and always will be. Caring for rescued animals means loving them for the time you get — and this shop helps make that care possible for the animals who are here now.
Why this matters
Caring for rescued animals isn’t cheap — feed, vet care, shelter, the everyday costs of giving them a good life. This shop is how I help cover it. When you buy something from IAMMAUI®, you’re directly supporting their care.
New here? Use code ALOHA15 at checkout for 15% off your first order. Browse the shop.
Want the behind-the-scenes stories from the farm? Sign up for updates — I’ll send animal stories, new drops, and the occasional photo of goats being goats.